Blog

How to Fix a Plumbing Company Tagline with Low Self-Esteem

By Todd Liles How to Fix a Plumbing Company Tagline with Low Self-Esteem
A Bad Tagline for a Plumbing Company

Self-deprecation is a tool used by people with low self-esteem.  The idea is, “Join the laugh by being part of it.”  When a plumbing company falls into this trap of reflecting low-esteem through a bad tagline, it is not only a bad move, it is a very sad reflection of what is happening on the inside.

In one sense, it gives the person or plumbing company with low self-esteem more power than just being on the outside of the joke.  Be the joke! This is a standard in high school.  If you don’t fit in, you find a way to get others to laugh at you.  It is a sad approach to life.  One that should be short lived, and dies to the rise of self-value.

When you see the picture of the Plumbing Company “Plumbologist,” think about the person running that business.  Think about the plumbers in that business.

I bet he was like many of us.  Perhaps his teachers didn’t see the amazing value in his gifted hands.  VoTech was a class for kids not going to college.

However, perhaps I’m wrong.  Maybe his gifts were appreciated, just undervalued.  So, he chose a tagline for his company that undervalues his services.

“We’re #1 in the #2 business”

Service Excellence Training is here to help the residential contractor.  So, I’m not going to just contemplate the bad tagline for his plumbing company.  I’m going to provide a few suggestions for a better tagline, and send them to the owner via a link to this post.

Let’s start by evaluating the name of his business:  Plumbologist. The name is a play on the suffix given to different scientist.  Not a bad move in my opinion.  I actually like the reference.  Here are a few suggestions based off the concept of a “Plumbing Scientist.”

New Tagline Suggestions

Your Plumbing Scientist

Better Plumbing Through Science

The Science of Superior Service

The Science of Superior Plumbing

New Logo Suggestions

Imagine a logo that played on the theme of a scientist?  That could be really cool and powerful.  Bringing together the accuracy of science with the technology of plumbing could really sing in the public market place.

These are just a few suggestions for Plumbologist.  I hope this helps him, and doesn’t offend.  However, if it does offend, “the price of clarity is the risk of insult.”

What Suggestions Do You Have?

What SETs Us Apart?

Proactive Business Plans

A proactive business is a successful business. That's why our team takes the time to make sure every client has a proactive, not reactive, business plan. Our strategies make your business run more smoothly and profitable.

Proven Results

Our training services help businesses identify and achieve their key performance indicators (KPIs). Whether it's increased revenue or higher satisfaction rates, our methods allow you to see immediate and continued results.

Personalized Training

Our team of experts works hard to make sure your business gets personalized training. We'll work with your team one-on-one or in group settings to set and achieve your business goals. We develop training based on your goals!

Prioritizing People

We believe that people are the most valuable asset. We strive to provide outstanding benefits, life balance, leadership, and support to our team. We believe in helping people reach their greatest level of growth, contribution and satisfaction.

Success Stories

I've increased my sales from $250,000 a year to over $400,00! This really works.

-Scott Putman, Putman Plumbing

Success Stories

Over $2,400,000 in sales my second year after training with SET!

-Chris Yanez, Selling Tech

Success Stories

I sold $18,867 on my first call after SET's Press Play for Sales event series!

-Jake Pettit, Selling Tech

Success Stories

We have been with Service Excellence Training since 2015 and believe it is an integral part (training, coaching, mentoring) to our overall business model.

-Judy Mueller-Hyde, Director of Operations
Hydes HVAC Company Logo

Trusted By

horizontal red and purpler plumbtite logo
142 Cimarron Park Loop, Ste E, Buda, TX 78610
Join our newsletter
© 2024 Service Excellence. All Rights Reserved
Website by Leadhub