Connecting Average Ticket and Marketing Costs

Live Talk

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Have you ever wanted to show how average ticket and marketing costs are connected? I created this video to show just that connection.

I will break down the difference between “Inflated” versus “True” Average Ticket.

Show you how to explain the Cost of a Lead to your Techs and CSRs.

Answer a submitted users objection “How do you sell to a one-legger?”

And, share a special message about Addiction and Suicide.

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Selling Water Heater Tune-ups and Whole House Panel Protection

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Do you want to sell more add-ons on your routine service and maintenance calls? Most HVAC Techs, Plumbers, and Electricians would say “Yes!”

Chris Loudermilk was in our Austin office, and we decided to have a little fun. We also decide to teach a solid sales lesson. So, we hopped on Facebook LIVE and did a . . . 

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3 Powerful Keys to Making More Money with Options

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People like options. Options represent the power of choice. That’s why options work so well in boosting average tickets.

Instantly Make More Money with Options

Presenting options to homeowners is easy. When you know how to do it well, your Plumbing, Air Conditioning, Electrical, and Roofing sales will skyrocket. Best of all, the sale will be natural and low pressure.

I’m going to cover 3 simple keys to presenting options. These 3 options will make you more money, and require little work.

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HOW TO STOP PRICE GOUGING ACCUSATIONS

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You do not want to be accused of Price Gouging. Public perception is super powerful, and social media spreads like wildfire.

Price Gouging

Natural disasters are often accompanied with Price Gouging by unethical companies. When a few unethical companies price gouge, it doesn’t take long before the ethical companies get accused as well.

This Video Blog (VLOG) covers how to Prevent the Accusation of Price Gouging.

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Do you know how to give Good News?

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As a communication company, we often show you ways to soften the blow of bad news.

Give Good News

“Mrs. Smith, I’ve found what is causing your challenge today . . . . “

Yet, you will not always have a repair or a replacement to discuss. Sometimes, you will have nothing to recommend to the client.

This is good news for the client, but may not feel great to your pocket book.

[I’ve shot a short video on the subject. Use it as a lead in to the conversation at your company.]

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