Every service call is a big investment. On average, a Pay Per Click campaign will cost you $45 to $65 dollars per phone call.
Depending on your Client Service Representative booking percentage, that call can cost you even more.
Now, what’s upsetting is when these calls are lost off a “technicality.” In other words, the call was lost because of not doing the very basics. Like answering the phone on time, or at all.
I’ve done a short study on inbound Pay Per Click calls, and produced this video. You will discover the 3 times frames calls are lost, and what to do about it.